The Cost of Certainty

‘Certainty’ and ‘Rate of Return’ are inversely related.

You have to give up one for the other, the clearest example being our own US Treasury bonds, the safest, most widely held security in the world.

Taking into account inflation and taxes, the rate of return of a Treasury Bill is at, near or below ZERO, yet the world is willing to accept that non-return for the emotional state of ‘certainty’.

The Equity market, with its wild gyrations, historically has had, depending on who you ask, a near average annual double digit rate of return.

Which would you prefer to fund your Financial Plan – the uncertainty of near double digit returns, or the certainty of zero?

The Cost of Certainty could be the life you truly want, and deserve, to lead. Stop the madness.